Three visual directions

Same page, three different visual languages — all calibrated to “elegant undertone, warm accent.” Click each to view the full mockup. Nothing here is final; the chosen direction becomes the basis for the real design tokens.

Direction A

Warm Editorial Grace

Soft serif with character, ivory and rose-berry, arched frames and flowing ribbon curves. The most artistic of the three — grace leads, warmth follows.

Direction B

Fresh & Grounded

Rounded modern sans, sage and clay, generous soft shapes. The friendliest and most wellness-forward — a natural fit for the prenatal audience.

Direction C

Poised Strength

High-contrast elegant serif, deep aubergine and champagne gold, fine movement line-work. The most premium and quietly theatrical of the three.